Project Awareness
The client is a media technology company providing end-to-end OTT platform solutions, broadcast and digitization solutions. The company utilizes its decade-long experience in OTT and broadcasting technologies to provide next-generation immersive video experiences by incorporating AR, VR, deep learning, and context-aware technologies. The business offers a range of products suitable for all segments of customers and verticals.
Client Objectives
- The website’s outdated design and functionality did not reflect the OTT solution provider’s innovative capabilities, making it difficult to attract and retain visitors.
- High bounce rates and slow loading speeds, due to outdated content and subpar website performance, negatively impacted the user experience.
- Existing SEO efforts of the OTT solutions provider were ineffective, leading to poor search engine rankings and limited organic traffic.
- Inconsistent branding and messaging across digital platforms diluted the client’s market positioning and brand identity.
- The website failed to effectively engage users, resulting in low interaction and a weak lead conversion rate.
Zerozilla’s Solution
Services Offered:
Resolution Approach
UI/UX Design Solution
- Creating Website Structure: We strategically designed the website structure to align with the OTT solutions provider’s offerings and marketing objectives, ensuring a seamless integration of user journey and business goals.
- Crafting Brand Kit: Developed a cohesive brand kit to maintain consistent branding and messaging across all digital platforms, creating a unified brand identity.
- Actual Design (Figma): Using Figma, we created modern, engaging website designs that not only enhanced visual appeal but also ensured an intuitive user experience, setting the stage for improved user engagement.
- Interactive Elements: Added interactive elements such as animations, hover effects, and dynamic content to engage users and make the browsing experience more enjoyable.
Enterprise Web Development
- Choosing ReactJS Tech: We selected ReactJS for its efficient component-based architecture, which supports long-term growth and integration with new technologies.
- Content Development: Aligned content creation with the new UI/UX design, producing compelling, SEO-optimized content that resonated with the target audience.
- Proper CTAs and Lead Magnets: Strategically placed calls-to-action and lead magnets to drive conversions and capture leads, seamlessly integrating with the overall user experience.
- Performance and Speed Optimization: Enhanced website performance and loading speed, significantly reducing bounce rates and improving overall user satisfaction.
- Regular Maintenance: Implemented regular maintenance protocols to ensure the website remained up-to-date and secure, fostering trust and reliability among users.
Content and Digital Marketing
- Comprehensive SEO Strategy: Conducted in-depth keyword research, implemented on-page and technical SEO improvements, and executed off-page SEO tactics, resulting in higher search engine rankings, increased organic traffic, and improved online visibility.
- Targeted Social Media Marketing (SMM): Developed and managed a content calendar featuring engaging visuals, videos, and posts tailored to the target audience, fostering greater engagement, expanding the client’s social media presence, and boosting brand awareness.
- High-Quality Content Creation: Produced SEO-optimized blogs, insightful case studies, and articles, establishing the client as an established name in the OTT solutions space and driving traffic to the website.
- Compelling Video Marketing: Produced product, promotional, and informational videos related to the OTT domain to visually communicate the client’s value propositions, driving higher engagement and retention rates.
- Performance Marketing Campaigns: Launched targeted Google Ads to drive qualified leads and support recruitment efforts, ensuring measurable returns on investment.
- Personalized Email Marketing: Developed targeted email campaigns for different products and services, nurturing leads, and enhancing customer relationships through tailored content.
- Effective Lead Generation: Achieved a steady flow of organic leads per month through a combination of strategic SEO, content marketing, and social media efforts.
Value Unlocked
- Created a highly optimized, interactive website with improved user experience for each product and the target audience.
- Achieved a 30% increase in organic leads.
- Boosted organic traffic by 30-40%.
- Enhanced audience engagement and fanbase by 30-40%.
- Improved product awareness and lead generation by 20-30%.
