Case Study

Optimizing Investor Engagement: Website Revamp for a Venture Capital Firm

Industry

Venture Capital Fund

Platforms

Web

Services Provided

Custom website development, UI/UX design

Redefining Digital Engagement for An Investment Firm with a Smart, Interactive Website

Overview

For any venture capital, a strong online presence is essential for showcasing expertise, attracting potential investors, and establishing credibility. The client, a leading venture capital fund, recognized the need for a digital presence that aligned with their vision and offered an engaging experience for potential partners and startups. They approached Zerozilla to redesign their website with a focus on improving branding, user experience, and interactive elements. The main goal was to create a website that would not only reflect the client’s high level of professionalism but also offer potential investors a seamless, informative experience. By integrating a custom content management system (CMS) and adding dynamic features like external user access for job applications, we aimed to create a platform that was both aesthetically appealing and functional for different user needs.

Problem

The client’s previous website, built on a WordPress template, lacked the flexibility and features necessary for a modern venture capital firm. It failed to fully reflect the brand’s commitment to innovation and professionalism and was challenging to manage for the internal and external users, including the recruiters who were hiring for their start-ups. The website was static and difficult to scale, preventing the client from providing a more interactive and personalized experience to their audience. The absence of a custom CMS to manage diverse forms of content such as articles, news, videos, podcasts, and interviews led to inconsistent presentation and poor engagement. Additionally, the website’s recruitment section needed a custom-built CMS that would allow external users to easily access job applications and portfolio information. With multiple user roles required to manage job postings and applications, the existing structure couldn’t handle these features effectively. This lack of functionality led to inefficiencies in managing applications and limited the website’s potential to engage visitors fully.

Zerozilla’s Solution

Technology Stack Used

All Frontend Backend Database

Solution

Here are the solutions offered by Zerozilla: 

  • Highly interactive and animated design tailored to Riverwalk’s brand and user experience needs, based on thorough competition analysis. 
  • Built-in, custom CMS for managing job applications, allowing external users to apply and access listings. 
  • Created a separate module to manage user roles and grant access to job applications. 

Features

Interactive Design:

Seamlessly animated website to engage visitors.

Custom CMS:

Easy-to-use content management system for internal users to manage job listings.

External User Access:

Secure login and application system for job seekers.

Dynamic Content:

Integration of videos, YouTube links, images, and other multimedia into content pages.

The Dev Lab

Where We Began

The project began with understanding the client’s pain points, which included a lack of flexibility in their WordPress setup and poor user experience across devices.

Choosing the Technology

We selected React for the front end to enable a dynamic, responsive experience, and Node.js for the backend to handle data securely and efficiently. MariaDB ensured a stable and scalable database solution.

Technology Stack

Technologies likes React, React Router, GSAP, Node.js and MariaDB were chosen.

Tools Used

ViteJS, Framer Motion were the tools used. Additionally, GSAP was used for Animations and Tailwind CSS was used for UI design.

Methodologies Involved

Agile Development, User-Centered Design (UCD) and Continuous Integration & Testing were the methodologies adopted.

Our Design & Development Team

Custom-CMS-scaled
External-User-Access-scaled
Interactive-Design-scaled

Key Achievements & Impact

The project resulted in a highly interactive website that facilitated external user access for job applications and provided the flexibility for multimedia content integration. The CMS offered an intuitive interface for managing job listings and applications, greatly improving internal efficiency.

External User Access:

Seamless job application experience for candidates.

Brand Enhancement:

Improved branding and increased user engagement.

Multimedia Integration:

Enriched content with videos, images, and links.

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